Reverse Corp Limited
We were established as a telecommunications company providing calls of last resort, allowing our users to stay connected reverse charge from out-of-credit prepaid mobiles on all major Australian mobile networks and payphones. Our users can connect to both mobiles and fixed lines in their moment of need. Whilst reverse charge calling remains our core business, it is in the mature phase of its lifecycle and is a premium rate service. To generate new earnings we have diversified into the Australian contact lenses market and currently operate two online brands. Achieving scale in this online market through marketing driven customer growth as well as strategic competitor acquisitions is our new focus.
We have been operating in Australia since 2000 where we own and operate the 1800-REVERSE brand. In 2012 we launched a new venture outside of telecommunications, an online contact lens store called OzContacts.com.au. In August 2016 we added a second brand to our online contact lens business by acquiring the NetOptical.com.au company.